At Tru Talent, we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?
This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.
We spoke to Lee Taylor the Business Development Director at Steele Raymond about how business development has changed and why Bournemouth is great.
Tru Talent: What is your name and title?
Lee: Lee Taylor, Business Development Director at Steele Raymond LLP Solicitors
Tru Talent: What does your day to day look like?
Lee: Like many people there are no one day the same. Every day is different. My role is to help implement the business strategy across firm. Every day I work with incredible legal teams who are all working exceptionally hard for their clients. Juggling client work and business development can be challenging, particularly when with much of the business development we do, timing is everything. After all clients do come first (quite rightly) so planning and communication is key in my role.
Tru Talent: As someone that has worked in Business Development for a long time, do you think the way we ‘business develop’ has changed?
Lee: Very much so. I’ve been working in business development and marketing for nearly 20 years now and the change from when I started is incredible. When I first started in legal marketing it came at a time when the restrictions on what law firms could and couldn’t do were relaxed. In a positive way it was like starting with a blank canvas for law firms. That in itself had challenges as a lot of my time went in to encouraging legal teams to step outside of their comfort zone. But even back then people knew when they were being marketing to. I think everyone does. For me the biggest change has been advising lawyers what not to do rather than what to do.
Placing your trust in a law firm is a big decision and one not to be made lightly. The ability to market to the everyone is easier than ever with marketing tools at the end of everyone’s finger tips. But just because you can market to everyone, doesn’t mean you should. Far from it. I take a very responsible view on marketing and business development. Much of my work involves an audience of one. We are now at a time when the one-to-one relationships have never been more important and I actively work with my legal teams to help develop those relationships.
Tru Talent: How would you say that Steele Raymond ‘do it differently’?
Lee: Our lawyers and legal teams give businesses more than just legal advice. We are an integral part of their business. We listen to our clients to understand their business and work to realise their ambitions. This all goes back to people and relationships. The people that I work with on a daily basis have developed such hard-earned relationships with their clients. Something that they have invested years and even decades in nurturing, getting to understand their client’s business inside and out. We are at heart a people business. And in that we believe that the law needs to have a human side too.
Tru Talent: After working in other various places around the country, how does Bournemouth compare to them?
Lee: I’d flip the question the other way around and say how do other places I’ve worked compare to Bournemouth and Dorset. My answer is that they don’t compare. I’ve had an amazing start to my career and have worked in some of the UK’s largest cities; London, Manchester, Leeds, Birmingham, Cardiff, Cambridge and Norwich to name but a few. But the thing that makes Dorset stand out the most is the vibrant business community and the work-life balance. Dorset has such a vibrant and friendly business community that in some ways it doesn’t feel like work at all. Because it has such a close knit business community there is also no place to hide and business ethics goes a long way.
Tru Talent: Within the industry of lawyers and solicitors do you see a lot of young people coming through? Do you think it’s on the rise?
Lee: We have some incredible young talent at Steele Raymond and we work very hard to attract the best legal talent from across the UK. Young professionals are the future of the business so attracting the key talent early on in their careers and nurturing them throughout the business, investing significant time in helping their achieve their career ambitions is one of our key goals.